Case study · Home improvement & repairs
30 years of experience. Finally an online presence to match.
Jose had the skills, the repeat customers and the finished work to prove it. What he didn't have was an online presence that told that story to someone finding him for the first time.
Clearwater & the Tampa Bay area, FL
The situation
Jose's Home Improvement runs on word of mouth and decades of finished projects — kitchens, bathrooms, additions, fencing, driveways and the everyday repairs that keep a house right.
Online, though, a new customer had very little to go on. There was no easy way to see the range of work, no organised set of project photos, and no simple path from "this looks good" to "let me get a quote".
For a business that competes on trust and craftsmanship, the online first impression was doing the work a handshake usually does — and it was coming up short.
What we did
Legitely built a straightforward, mobile-friendly website organised around how a homeowner actually decides: what do you do, have you done work like mine, and how do I reach you.
We turned a folder of real job-site photos into an organised portfolio, wrote plain-language service descriptions, made the phone number tap-to-call on every page, and added a short "request an estimate" form.
We also structured the business information — services, service area, hours, how Jose works — so it's consistent and clear to both people and the search tools they use.
Where it stands
The site is live and reflects the quality of Jose's actual work. As real performance data comes in, this case study will be updated with it — no guesses in the meantime.
What Legitely built
- A fast, mobile-friendly website
- An organised portfolio built from real project photos
- Plain-language service descriptions
- Tap-to-call phone number on every page
- A short request-an-estimate form
- Clear service area for Clearwater and the Tampa Bay area
- Consistent, structured business information for search and AI tools
- A basic SEO and launch foundation
Before & after — the online presence
- Little for a new customer to find or judge
- No organised place to see past work
- Unclear service area and next step
- Business details inconsistent across the web
- A complete, consistent Google Business Profile
- Real projects, organised and easy to browse
- Clear services and Clearwater / Tampa Bay area
- Tap-to-call and a short estimate request on every page
Real business. Real starting point.
Like a lot of local service businesses, Jose had years of job-site photos — finished projects, works in progress, and quick snapshots taken along the way. We sorted through what he already had and built a clearer, more professional way to present the business online.
